Pristine

About Us

We believe that ‘beauty’ is a word that is innately found in every lady. Jewellery is a masterpiece that allows beauty to glow vividly.

Established in 2022, Pristine Jewels represents the strong belief that a lady’s beauty is seen when she wears jewellery she has fallen in love with. Starting out as a retail outlet for AJB Diamonds to cater the end user, Pristine Jewels has branched out to become renowned in crafting authentic as well as personalized jewellery collections.

Amalgamating both traditional and modern perspectives, designs, quality aspects and craftsmanship of our artisans, we are on a journey to create jewellery that touches the mind, heart and soul of a woman, thereby shaping her own legacy. It is how we build lifelong connections with our clients. It is what keeps us distinguished in the world of jewellery.

OUR THREE CORNERSTONES

Authenticity

Along with focusing on delivering excellent value, we also ensure the diamonds, gemstones and raw materials needed for crafting jewellery arrive directly from our highly-efficient supply chains.

Innovation

With the world’s needs evolving, we are evolving as well. We are driven to be innovative and create the perfect jewellery collection that belongs only to you.

Quality

Superior, exceptional, exclusive quality. We settle for nothing less. And our artisans take pride in creating the jewellery you will be certainly proud of forever.

To experience the designs, we welcome you to our store where we will understand your need and our experts will recommend the best suited jewellery.